Pacific World Cosmetics undertook an overhaul of its ecommerce photography, recognizing the outdated nature of its existing visuals. The brand embraced a strategy of beauty and elevation, skillfully incorporating shadows and dynamic angles to breathe new life into the product imagery while preserving the core identity of its various collections.

The result is a refreshed and contemporary visual language that refreshes the brand's online presence, inviting consumers to engage with a beauty experience that is both sophisticated and fun.