GREETINGS
BRAVE READER
If you've got the stamina to venture into the labyrinth of my extensive resume, consider yourself equipped with the patience of a saint. So, grab your favorite caffeinated beverage, groove with your best songs from Spotify, and let the resume odyssey commence.
Spoiler alert: the protagonist gets stuff done, occasionally cracks a joke, and always finds time for the occasional at home workouts.
DIGITAL ART DIRECTOR
True Aesthetics.
January 2024 – Present
Social Media: Enhance brand recognition and visibility by crafting engaging social assets for five True Aesthetics brands, leveraging strategic thinking and a collaborative approach to meet specifications and project deadlines
Website Design: Design user-centric websites using Figma and Webflow, focusing on UI/UX to enhance engagement
while managing multiple projects in a fast-paced environment.
Implement and customize Webflow CMS to streamline content management, enhance collaboration, and optimize SEO, ensuring consistent branding and scalable growth for web design projects.
Industry Trends: Stay current with design trends and technologies, continuously pushing creative boundaries to deliver cutting-edge, on-brand designs.
Healthcare Marketing and Education: Develop the creation of interactive e-learning modules and marketing materials
for healthcare providers, resulting in increase patient comprehension and improvement in doctor-patient communication.
OWNER + DESIGNER + MEME EXTRAORDINAIRE
LMH Design Co.
Now – Forever
360° Design: Provide comprehensive graphic design, delivering high-quality solutions catering to diverse industries, focusing on B2B/B2C clients’ brand identities and digital experiences.
Service Range: Offer a diverse range of services, including branding, UX/web design, custom design templates campaign concepting, email marketing, styling, photography, videography.
ART DIRECTOR
Revance Therapeutics
June 2020 – December 2023
Design
Demonstrate excellent decision-making capabilities by conceptualizing and executing visually captivating communication strategies while aligning organizational strategies with objectives to advance the company’s vision
Applied design thinking principles to create Revance’s innovative comprehensive enterprise brand identity, resulting in increased brand recognition and engagement
Spearheaded the successful US launch of the RHA® Collection, establishing a visually distinctive and memorable brand presence in the market
Led the design and deployment of expressive experiences for a variety of portfolio products, emphasizing in web, social and in-person education training
Instrumental in the successful launch of the organization’s first FDA-approved product DAXXIFY® by partnering closely with marketing and corporate communications to develop comprehensive day zero materials for press and investor relations
Received multiple promotions and employee awards, advancing from Senior Designer (2020-2022) to the role of Art Director, Corporate Communications (2022-Present), by exhibiting a consistent ability to enhance stakeholder engagement
Developed and executed creative visual solutions for integrated, cross-channel initiatives, including web, video, and print advertising, resulting in industry-leading work
Managed projects seamlessly from inception to completion, ensuring timely delivery and adherence to budget constraints
Process
Increased ROI through categorization of corporate projects, substantially minimizing revision cycles, and efficiently streamlining design processes by 75%, all while upholding the utmost standards of professionalism, quality, and brand consistency
Video/Photography
Directed video and photoshoots of CEO, President and other leadership personnel for executive communications, television and event appearances
Annually spearheaded the conceptualization and direction of internal photoshoot. From ideation to final deliverables ensured each moment captured reflected the corporate identity and individuality of it’s people
Skillfully led a team comprising talented motion graphic artists, 3D/2D animators, and video editors, ensuring the delivery of the highest quality output and strict adherence to project timelines
People
Collaborated with creative team, stakeholders and executives to provide strategically sound solutions for projects and business needs
Worked closely with senior art staff to enhance conceptual abilities and mentor junior team members
Earned the trust of the executive team by consistently producing high-quality deliverables, resulting in increased involvement in high-visibility projects and recognition for contributions
ART DIRECTOR & IN-HOUSE PHOTOGRAPHER, CONTRACT
Pacific World Cosmetics
October 2018 – May 2020
Brand Strategy & Campaign Development: Developed a comprehensive positioning framework for in-house brands, layingthe groundwork for strategic planning and market execution; increased brand visibility and market share by 12% within six months.
E-commerce Photography: Modernized e-commerce photography for private label brands in major retailers such as Target, Walmart, and Amazon, ensuring compliance with individual retailer requirements to drive sales.
Print Production & Layout: Designed seasonal and core packaging for beauty tools, nail care, and cosmetics while overseeing mechanicals, comping, prepress, and materials sourcing.
Keep going, you’re almost there.
FREELANCE SR. GRAPHIC DESIGNER
ZO Skin Health
February 2018 – May 2018
Brand Marketing: Ensured alignment with the brand’s vision and marketing strategies by redesigning B2B and B2C catalogs, product information sheets, and training guides for digital and print outlets.
Social Media: Skillfully curated and edited images for social media platforms, enhancing brand visibility and engagement through visually compelling content.
GRAPHIC DESIGNER
ASICS America
August 2014 – January 2018
Developed detailed design solutions, from concept to full realization, while partnering with creative leads and e-commerce to create innovative digital experiences for ASICS, Performance, Onitsuka Tiger, and ASICSTIGER
Partnered with a diverse team of high-performing designers and traffic managers to complete daily design projects and operational tasks
Directed projects for production artists by ensuring all projects were completed on time, under budget, and within scope while implementing best practices to ensure consistency
Adhered to campaign brand standards and company-wide strategies to produce one-of-a-kind trade shopping experiences, exhibit structures, and interactive activities
Designed store branding, window fixtures, displays, events, promotions, seasonal campaigns, and printed collateral for brand alignment across 100 ASICS retail locations while determining optimal solutions to drive results
Increased quality across all licensed brand images by enhancing large volumes of highlight and product photography for e-commerce, marketing, and sales while emphasizing flaw removal and color correction to align with product samples
GRAPHIC & MULTIMEDIA DESIGNER
Murad Skincare
April 2011 – August 2014
Captured and digitally enhanced product and packaging shots to accurately portray color and features for skincare lines while conducting thorough color correction, retouching, and composition for all levels of reproduction
Designed and updated primary and secondary packaging with correct die lines to meet compliance regulations and standards
Engaged in cross-functional collaboration by partnering with a large creative team to design, produce, and present ideas for marketing and promotional material
Maintained and categorized art and project files into an online DAM system while creating a streamlined database to protect data integrity