GREETINGS
BRAVE READER
If you've got the stamina to venture into the labyrinth of my extensive resume, consider yourself equipped with the patience of a saint. So, grab your favorite caffeinated beverage, groove with your best songs from Spotify, and let the resume odyssey commence.
Spoiler alert: the protagonist gets stuff done, occasionally cracks a joke, and always finds time for the occasional at home workouts.
FREELANCE ART DIRECTOR & DESIGNER
Pharma | Finance | Beauty | Fashion
Present
Spearhead the conceptualization and rebranding initiative for a laser and electrolysis education center, demonstrating a keen eye for innovative design and modern aesthetics
Elevate the educational experience by updating all materials to enhance comprehension and align with the newly established and contemporary branding standards
Collaborate seamlessly with architects and interior decorators in the remodeling process of education centers, ensuring a cohesive and visually appealing environment that resonates with the rebranded identity
Meticulously plan, schedule, and execute project timelines, showcasing strong organizational skills in managing the multifaceted aspects of the rebranding and remodeling project
ART DIRECTOR
Revance Therapeutics
June 2020 – December 2023
Design
Demonstrate excellent decision-making capabilities by conceptualizing and executing visually captivating communication strategies while aligning organizational strategies with objectives to advance the company’s vision
Applied design thinking principles to create Revance’s innovative comprehensive enterprise brand identity, resulting in increased brand recognition and engagement
Spearheaded the successful US launch of the RHA® Collection, establishing a visually distinctive and memorable brand presence in the market
Led the design and deployment of expressive experiences for a variety of portfolio products, emphasizing in web, social and in-person education training
Instrumental in the successful launch of the organization’s first FDA-approved product DAXXIFY® by partnering closely with marketing and corporate communications to develop comprehensive day zero materials for press and investor relations
Received multiple promotions and employee awards, advancing from Senior Designer (2020-2022) to the role of Art Director, Corporate Communications (2022-Present), by exhibiting a consistent ability to enhance stakeholder engagement
Developed and executed creative visual solutions for integrated, cross-channel initiatives, including web, video, and print advertising, resulting in industry-leading work
Managed projects seamlessly from inception to completion, ensuring timely delivery and adherence to budget constraints
Process
Increased ROI through categorization of corporate projects, substantially minimizing revision cycles, and efficiently streamlining design processes by 75%, all while upholding the utmost standards of professionalism, quality, and brand consistency
Video/Photography
Directed video and photoshoots of CEO, President and other leadership personnel for executive communications, television and event appearances
Annually spearheaded the conceptualization and direction of internal photoshoot. From ideation to final deliverables ensured each moment captured reflected the corporate identity and individuality of it’s people
Skillfully led a team comprising talented motion graphic artists, 3D/2D animators, and video editors, ensuring the delivery of the highest quality output and strict adherence to project timelines
People
Collaborated with creative team, stakeholders and executives to provide strategically sound solutions for projects and business needs
Worked closely with senior art staff to enhance conceptual abilities and mentor junior team members
Earned the trust of the executive team by consistently producing high-quality deliverables, resulting in increased involvement in high-visibility projects and recognition for contributions
CONTRACT ART DIRECTOR
Pacific World Cosmetics
October 2018 – May 2020
Collaborated with clients, partners, and leaders to craft compelling B2B and B2C marketing collateral, increasing engagement for PWC's beauty brands by reaching the target market
Strengthened critical thinking skills by conducting market research including competitive analysis and usability tests while presenting findings to peers and C-suite
Revolutionized e-commerce photography for private label brands in major retailers including Target, Walmart, and Amazon while ensuring adherence to individual retailer requirements
Designed seasonal and core packaging for beauty tools, nail care, and cosmetics while overseeing mechanicals, comping, prepress, materials sourcing, and vendor relations
Keep going, you’re almost there.
FREELANCE SR. GRAPHIC DESIGNER
ZO Skin Health
February 2018 – May 2018
Adapted quickly to different stakeholder preferences across 100+ diverse products for multiple product lines, resulting in an increased competitive advantage for the brand
Ensured alignment with the brand’s vision and marketing strategies by redesigning B2B and B2C catalogs, product information sheets, and training guides for digital and print outlets
GRAPHIC DESIGNER
ASICS America
August 2014 – January 2018
Developed detailed design solutions, from concept to full realization, while partnering with creative leads and e-commerce to create innovative digital experiences for ASICS, Performance, Onitsuka Tiger, and ASICSTIGER
Partnered with a diverse team of high-performing designers and traffic managers to complete daily design projects and operational tasks
Directed projects for production artists by ensuring all projects were completed on time, under budget, and within scope while implementing best practices to ensure consistency
Adhered to campaign brand standards and company-wide strategies to produce one-of-a-kind trade shopping experiences, exhibit structures, and interactive activities
Designed store branding, window fixtures, displays, events, promotions, seasonal campaigns, and printed collateral for brand alignment across 100 ASICS retail locations while determining optimal solutions to drive results
Increased quality across all licensed brand images by enhancing large volumes of highlight and product photography for e-commerce, marketing, and sales while emphasizing flaw removal and color correction to align with product samples
GRAPHIC & MULTIMEDIA DESIGNER
Murad Skincare
April 2011 – August 2014
Captured and digitally enhanced product and packaging shots to accurately portray color and features for skincare lines while conducting thorough color correction, retouching, and composition for all levels of reproduction
Designed and updated primary and secondary packaging with correct die lines to meet compliance regulations and standards
Engaged in cross-functional collaboration by partnering with a large creative team to design, produce, and present ideas for marketing and promotional material
Maintained and categorized art and project files into an online DAM system while creating a streamlined database to protect data integrity